Thursday, July 31, 2008

Chitika eMiniMalls Review

If you read this review of Chitika eMiniMalls and sign up - you might also be interested in my Chitika eMiniMall Tips Page and my post revealing how much Chitika eMiniMalls earn me.

Over the past few weeks I've been a part of a beta testing program of a new ad format for Chitika's eMiniMalls.

They are a new type of ad that many of you will find quite beneficial for your blogs - I know I have. You've probably seen them around. They come in a range of sizes but usually have a picture of a product and then some tabs running across the top that say 'Description', 'Best Deals', 'Reviews' and 'Search'. As you put the cursor over the top of these tabs they change what the ad shows.

I've added one to the sidebar here at ProBlogger so you can see what I'm talking about in the flesh and have added a screen capture of another sized one below.





- ads pay on a per click basis. The value of the clicks depends upon the product being featured.
- left in default mode - mini-malls are contextual ads (ie they look at your content and try to find ads that are relevant with it)
- ads can be set to be non contextual and to target specific keywords (this is helpful when it comes to running them in conjunction with Adsense - more information on this below).

How Profitable are they?

The terms of using eMiniMalls don't allow me to share specific figures but I can share the following:

Overall - I've been beta testing mini-malls for 5 weeks now and am very happy with them. They don't out perform Adsense for me yet - but my overall earnings with them for the month of September is more than a quarter and less than a half of my Adsense earnings for the month (regularly readers will be able to do some sums and come up with some approximate earnings there). Take into consideration that I don't have them running on every blog I own and have not spent much time optimizing them yet and you'll see that they have some real potential.

Cost per Click - Very good. The first day I added mini malls to and saw the amount that each click was paying I was quite surprised. They are considerably higher than my average click value on Adsense - some days they are 5 or 6 times higher. I've talked to a couple of other bloggers using them and they report similar click values. This is the definate strength of mini-malls.

Click Through Rate - The percentage of people clicking on eMiniMalls ads is considerably lower than what I get on Adsense. This is a bit disappointing and is probably for a number of reasons.

  • Poor Optimization - This is partly my fault. I've just not had time to really optimize the ads properly. It is also partly because they are not currently offering channels to track ad performance on different blogs/categories/positions. As a result if I were to try to optimize the ads now I have no way of tracking the results. Channels are a feature that will be added shortly however so I'm expecting to be able to increase my CTR somewhat.
  • Poor Ad matching - Chitika are still working on how they match ads with content. Ad relevancy seems to be a bit of a problem on some posts. I know this because I know they have ads for some products that just don't show up on pages where i'd expect them to. Hopefully they'll continue to develop their algorithm and find ways of making ads even more relevant.
  • Lower Numbers of Ads - I'm suspecting that Chitika has a lower number of ads than Adsense to select from to run on sites using mini-malls. This means that sometimes ads can be a little irrelevant to your content which would decrease CTR also.

Let's hope they can increase CTR in future.

Reports - I'll emphasize that mini-malls are in beta at present so don't expect too much in the reporting realm yet. At this stage they just update at the end of each day and give you some basic stats under the four headings of - Date, Impressions, Clicks and Revenue. These stats are what they call 'unaudited' - which means they haven't taken anything off the total that they suspect to be click fraud or 'dodgy' clicks. They 'audit' you at this stage once per month (they have indicated that this will happen daily at some point in the future). I was only in the system for three days of last month but the auditing brought my 'unaudited' figures back by about 10% of what they were. Clicks are audited by some secret process that includes multiple or repeated clicks, traffic from bots and spiders as well as traffic coming from certain countries like China or Korea.

I'm not too impressed by the auditing feature. While I understand why its there I can see that this will be the cause of some tension between Chitika and Publishers. I'm sure Adsense has some sort of system in place that does something similar - but they are big enough to build it in as a real time feature so that publishers just don't know what they lose. I'd rather not know the amount they take off for this than have it dangled before me to be taken away later.

I know from my conversations with Chitika staff that the reporting system will be undergoing significant improvements in the coming weeks and months.

Ad Formats - The currently offer 10 different size formats in some pretty standard sizes. I've recommended to them that they add a couple of new formats that I believe would be beneficial to bloggers but overall the options are pretty good. They also allow you to make some changes to the design of your ads by changing colors of borders, title and text to match your blog.

Payment - Payment is via Paypal in US Dollars at the start of every month - around 30 days after the end of the month you're being paid for. You need to reach a minimum of $10 to get a payment.

Can Mini-Malls be used in conjunction with Adsense? - Most people I talk to about mini-malls asks this - it's important as most bloggers want to use them in conjunction with one another.

I've talked to Google about this via email. The first email I got back from them said 'no' you can't use them for two reasons:

  1. They look too similar to Adsense Ads
  2. They are contextual ads

I decided to follow the email up pointing out two things.

  1. They actually don't look like Adsense ads - they have a picture in them, tabs etc. I think the mistake Adsense made at first was in confusing mini-malls with Chitika's other ads which do look very similar to Adsense ads.
  2. You can actually disable the contextual element of the ads and plug in code that targets a specific product.

The email I received back said that they were sorry for making a mistake and that Chitika mini-mall ads can be used in conjunction with Adsense IF they are set to be non contextual.

I know of two others who have had this same conversation with Google with the same results.

English Sites only - at this point they are in beta test and only accepting Engine sites into the program. While this is sad for non English sites I guess they have to start somewhere. Hopefully they'll widen it later at some point.

All in all - I'm pleased with Chitika's mini-malls. They have loads of potential. I suspect (and until I get channels I won't know for sure) that they will do best on product related blogs. They seem to serve very relevant ads to my gadget type blogs and struggle on some of my more 'news' related blogs.

I've also seen them producing very relevant ads over at ShoeBlogs (remember in the interview I did with Manolo that he said that chitika ads were in some of his better performing ads). I've also seen a couple of bloggers so impressed with mini-malls that they've ditched Adsense all together as they were able to earn significantly more from Chitika (one of these is Jeremy Wright from ensight.

As with all new ad programs I would suggest that putting all your eggs in one basket is not the way to go - give Chitika a go by all means but keep in mind that eMiniMalls are in a beta test and as with all beta tests things are being tested and tweaked along the way. There is promising signs but take your time with it.

You can apply to be a part of the eMiniMalls beta test at Chitika Mini Malls Sign Up.

Disclaimer: the links to Chitika in this post are affiliate links - if you sign up using these links I earn a small amount as a commission. It does not impact what you earn from Chitika but rather is paid by Chitika. While these links are affiliate links I genuinely believe in the product and have pointed out both its benefits and weaknesses.

Update: A couple of people have asked for more information on the Adsense/Mini-mall running on the same page thing. Here is an excerpt from an email that Google sent associates and I when we asked them for clarification about running the mini-malls in a non contextual mode.

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When i first joined - i did a 3 hour assessment...........
I'm a ClickBanker for my own product line (and now a PDC'er as of tonight), and have clients in MANY different networks, i'm not a network but work with them all, and they love to hate me They hate me because I stand between them and merchants as a standalone guide before a network can get them exclusively and potentially ruin them (this is for bigger and more commercial networks that take big monthly management fee's etc.). However they love me because I DO have to pick one or two for each client to go through with their product/service, so in essence I am recruiting and adding value to the ones I/we choose, and so they love me because I bring them both merchants, affiliates, and money.

Onto the Juice: I've been playing with wrapping one of the networks around a membership site I've been running since 2002, after some inspection and just wanting to test the waters I decided to log into my PDC account tonight for the first time since I made my account a while back and really take a deep tour through the system. Along the way I found myself upgrade, and list my membership site and start learning about the PDC structure/rules/etc. Though it's my first night I've absorbed a lot and here is my feedback and questions: I'm going to compare this grid to ClickBank as that is the closest one to PDC in my opinion re the overall picture of the
networks... The pid works pretty much the same too
Questions: What if I don't put an account number and just leave PDC paydotcom

Does This Happen Here>>oes someone own an account name 'your_pdc_username' and maybe an account names 'pdcusername' or 'yournamehere'? MANY hops/links and affiliates forget to change them and or don't understand yet, and I KNOW they make sales on them. It happens with every network. As a vendor this upsets me to know that most networks keep that money or allow internal teams/leaks get those usernames...





With CB and others you simply make up whatever nick you want, I like this method because you can have a numeric value like 23531 which doesn't look like an ugly affiliate link, or you can be sneaky and make your nickname 'secure_page' or 'front_page' so the link looks more legit.

Also side note: Can I hide the aff link as a merchant? I know I can redirect my home page so it won't show the ?=.... however is there other methods for affiliates? I don't mean cloaking your aff link, I mean so I can promote xx.com and only see xx.com not xx.com?=affid? I don't want to cookie stuff the surfer either, nor would i employ my aff's to do that so is there a legal and easy PDC way to hide it?

Purchase links:Also pretty simple, plugging the PDC paypal buttons
CB: A little different, the whole checkout process happens via ClickBank branded pages.
Questions: So if I'm with PDC, I obviously cannot connect another aff program to this as it require the PDC payment gateway. I dislike this for both PDC and CB. Why? Because now if I want to offer my site via another network to reach other affiliate pools, I have to duplicate the site. Some networks do this to make your site exclusive to them, others simply give you code to plug in on thank you page and you can use your own payment gateway(s), thus enabling using the same site with multiple networks. A few of my clients are multi-networked, and now that I'm here (luckily I build all my own sites) I will be duplicating and offering both aff pools the same products to two seperate versions of the site just to enable the separate payment and tracking gateways... ugh.

Management & Tools: I gotta say, even though its free, the management tools here are quite vast (re adding your promo tools and marketing assets for aff's to use, love the {command} shortcuts.

Affiliates: Haven't done much research yet to know what the affiliate base is like here, can anyone (merchants) enlighten me? CB Has TONS of affiliates and TONS coming on board daily, however don't let this fool you. I'd rather have 10 super affiliates than 100 CB newbies to my products and my clients products.

Now, for recruitment, I don't mind utilizing the page that PDC puts in the marketplace, but I'd much rather the option to point them to my own affiliate recruitment site - i.e. I set this up for my program with PDC paydot - Now all is fine however I cannot seem to get a 'PDC affiliates login here' button working, I can only send them to my PDC made page and instruct them to scroll to the bottom (very looong scroll too) and login there. That should be optimized, put that button above the fold as well as where it sits, the more merchants add assets, the longer that scroll is. So: How can I let my affiliates login to PDC directly from my own page in the above link?

Buying with your own link: PDC Seems to frown on it
CB: Allows you to do it a few times, the TOS is grey, they say you cannot continually abuse it, but a few times is ok. In fact this is a tactic many merchants use to both 'up' their listings quality score, get their affiliates to do the same and reimburse them on the side, and it is somewhat of a win/win for both vendors and aff's. Personally, I wouldn't mind one bit if 1000 affiliates wanted to buy my product with their own links, i'm still making money, affiliates are happy customers, and PDC is making more money. Simply regulate it and throw a script together that checks for transaction intervals, or perhaps allow 'up to 5' purchases with your own ID - smart marketing and business if you ask me. Seems the programmer here knows what h/she is doing so this should be easy technically speaking...

Landing Pages: Since I'm not how the rules are set for landing pages, Scenarios are: 1. I build 5 landing pages, I .zip them and offer my affiliates to download and unzip, change aff id and SEO tactics, h/she uploads to their server and sends the traffic from the lander to my main site with aff id link. This is the standard however there is also this method: I upload the landers to MY server with my affiliates links embedded, the landers have BUY NOW buttons, the affiliate sends traffic to the lander, and customer can buy without having to go to the main site, purchase right from the lander. Is the latter method possible here? And if so can I also give my affiliates that standalone lander for them to use on their own?

Conversion tracking: Since I have no data here yet, and nothing to quantify: Can anyone tell me the perks and weaknesses of the PDC tracking vs. others? No tracking is perfect but I'm sure some of you experienced folks can enlighten me on what some of the odd scenarios are or fake conversions or or or...

Affiliate Pools: I'm on 20 or so forums and see PDC here and there, however can you all please tell me where the popular hangouts are for you guys? Where the big players make their announcements? In fact if there are any big players that see value in my slate so far, please reach out I'm always up to learn more and connect with others when entering a new network. Thank you in advance for this one.

***Conversions ON PDC payment pages: I'm sorry if this hurts, but your payment pages MUST MUST MUST be upgraded. Merchants spend so much time and effort on mastering their pages and websites to be beautiful through and through, to then take the customer to a very outdated and poorly made payment page - i almost got suspicious myself looking at it for the first time. If the developer or designer is here - PLEASE GET IN TOUCH AND LET ME HELP! I thinks THIS is the most important part of the customer journey and your whole operation could drastically improve conversion ratios if you make your payment pages look more professional and secure/safe/easy/branded to the end user. Please let me know if you would consider my help with this. Compared to the other networks not just CB, I think this one is the poorest quality so far (hey I'm still here and wil use the system, however please consider this request I'm sure other experienced merchants will agree). In fact, do you have an advisory board with some of your top earners/members yet? Would love to discuss...

To Add to the above: Customizing your checkout page is of no use - you're on an SSL (https) and if you plug and HTML i.e. Pictures on anything other than text, you get a nasty error/popup message "This page has both secure and non secure items..." User must pick yes or no, I can guarantee that at least half of our shoppers don't have a clue what that means, they just know something is unsafe - and they are on a payment page so this is bad, so they click 'no', when they click no all the images on the page do not show up, instead missing image icons show up... so let's review, customer comes from your beautiful site, to an ugly unsecure looking checkpoint, it's customized/branded to some degree but errors popup and images are missing - the average user is GONE and won't return... Can you not have that as an i-frame or include file that won't affect your SSL? Or perhaps just build in a little tool with a few wysiwyg features for users to upload their own pics/text and you host it? I think allowing your merchants to customize the checkout process is a huge mistake - keeping continuity in your design/branding and eliminating your customers fear for their credit card safety should be priority #1. I would eliminate the HTML branding options, and really let me () or another experienced guru help you create a beautiful Conversion Mastered checkpoint that is strict with style guide and no customization past text... This is essentially a large part of your marketing going to waste as well by not having that page PROUDLY branded (unless there are political or other unknown reasons why something so obvious is not optimized/done professionaly like the rest of the site)...

Paying Affiliates: Can someone with over 250 orders to their product or service please contact me or post here if you feel ok with disclosing this: Due to PDC being on a paypal structure, their refund policy is 56 days and or 8 weeks. Since you pay affiliates on your own here, and you need to pay them in a much shorter time period as I read 30 days or middle of the following month? If that is correct, that leaves a lot of room for mass fraud and refunds once you've paid your affiliates, what do you do in this case? is there an allowance set somewhere to buffer you? I think that even though there is mass payment, it wasn't thought out well, feel a little uneasy for volume sales with this intel. Your thoughts/stories would be greatly appreciated with this one.

On CB and others, they take a 7%-30% commission from either you the aff or from the merchant or sometimes both - I truly think it is A WONDERFUL sacrifice to make - i.e. CB is 7% from either party+$1 per transaction. They look after everything from refunds to allowance to sending you and your affiliates checks every 2 weeks, and they've thought of every crack and protected every weakness re timing/credit cards to sales (you need 5 orders on 5 different cards, at least 3 different cards i.e. one Visa one Mastercard one Amex, paypal/echeck don't count... Anyway, when you make 100+ sales a day and have to payout 100's of affiliates a month - THIS becomes a real hassle (however good problem to have to begin with ).

Multiple Products: This one seems to be in PDC's favor - I can have as many products and sites and payment emails as I want as a VIP/paid member? Really? Up to how many products/sites? CB is 500 under one account - BUT to have different marketplace listings it's $50 per listing/product.

Ok I think that will be all for me for now. If you can decipher the questions in my book above and get back to me it would be greatly appreciated.

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